Review Topic Clusters as Local Business Content Strategy

https://moz.com/blog/review-topic-clusters

Comments

Post a Comment

Popular posts from this blog

Top Tips for Non-Spammy Link Building — Whiteboard Friday

Image
In December of 2022, Google announced that they did a link spam update, and they told us that they tried to nullify “spammy” links at scale. So, how do we exactly build non-spammy links? In today’s Whiteboard Friday, Debbie goes through five tips to do so. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. This is Debbie. I am the Global SEO Manager at Dialpad. Today we're talking about link building, one of my favorite areas in SEO. So last year, in December of 2022, Google had announced that they did a link spam update. So in this update, they told us that they tried to nullify spammy links at scale. So how do we exactly build non-spammy links then? So today I'm going to cover five tips for non-spammy links. Before we jump into that, I wanted to kind of share that I've kind of split the tips into a few that are related to the mindset that you should have. So how you approach link building is...
Read more

Google's December 2020 Core Update: By the Numbers

Image
Posted by Dr-Pete On December 3rd, Google announced that they were rolling out the latest Core Update . Initially, the bulk of the impact seemed to arrive on that date, with MozCast spiking at 112.4°F: We measured above-average ranking flux in the three days prior to the update announcement, and a few days after the announcement, but the bulk of the flux seemed to occur on the roll-out day. (The dotted line represents the 30-day average prior to December 3rd.) How did December 2020 compare to other Core Updates? While technically the third largest named core update, Google's December Core Update was very close in measured impact to the May 2020 Core Update and the August 2018 "Medic" Update. Winners and more winners Back in May, I came down pretty hard on winners and losers reports. I don't want to discourage all core update analyses, but our rush to publish can produce misleading results, especially with multi-day updates. In May, I settled on a 7-day update...
Read more

SEO and Accessibility: Content [Series Part 2]

Image
As SEOs, our goal when we're creating content is to provide equitable access, which means that content isn’t just available to search engines, but also to people of all abilities. In the second installment of his three-part accessibility series, Cooper shows you how to ensure that your amazing content is accessible by bots AND people. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to the latest edition of Whiteboard Friday. I'm Cooper Hollmaier. I started doing SEO in 2016, and today I worked at a large outdoor specialty retailer helping make our strategies for technical SEO come alive. Thank you for attending this Session 2 of 3 of our SEO and accessibility series.  It all starts with accessibility If you've taken the intro to SEO course here at Moz, you're probably familiar with the concept called Mozlow's hierarchy of SEO needs. If you're not, the basic idea is that we ...
Read more